TrueWorks
Building Success Through Loyalty, Trust, and Partnership
“I truly believe BRAVA is the best roofing system on the planet.”
— Joel Patzke, Co-owner, Founder & CEO, Trueworks Roofing TrueWorks Roofing
As any roofing professional in the industry knows, success depends on building a customer base that is both satisfied and loyal. But this lucrative combination often eludes many contractors, preventing them from taking their business to the next level.
By and large, referrals are a roofer’s bread and butter, crucial to fueling a continuous stream of new clients. Cultivating those referrals, however, can be something of an artform. Contractors may keep their customers satisfied by consistently performing quality installs, but that’s only half the battle. Earning true client loyalty requires another type of building — that of an ongoing, lasting relationship, proven to increase trust as well as the likelihood that a client will recommend your services to others.
Developing these types of relationships is nothing new to Joel Patzke. Along with his wife, Laura, Patzke is the co-owner of TrueWorks Roofing, a Houston-based high-end residential and commercial company that’s made its mark thanks to its inspiring and deeply felt vision: to install not only top-quality roofing solutions but also peace of mind for its customers. This is accomplished by treating their clients as cherished partners, empowering them to make the most informed roofing decisions and providing them with the kind of ongoing service and support that is ultimately invaluable.
“I feel like in life in general, you're either a taker or you're trying to serve and build something long term, where you're building long lasting relationships with others,” shares Patzke. “That definitely plays a big role in the company, running it with my wife … it's about what kind of impact we can make on people's lives that lasts.”
If there’s one thing that TrueWorks customers have come to expect, it’s the Patzke’s unwavering dedication to what they believe in. Their company prides itself on its unparalleled expertise in the industry, specializing in innovative and ecofriendly roofing solutions (the Patzkes would settle for nothing less). As a result, TrueWorks is regularly recognized and celebrated for its standards of excellence, having recently been ranked a “Top 10 Roofer in Houston” by Forbes Home Magazine, noted for “Setting the Roofing Standard in Houston” by Roofing Magazine, and bestowed with an Award of Excellence in their roofing category at the 2024 BBB Awards.
But customers can be forgiven for assuming that it’s their relationship with TrueWorks that the Patzkes value the most — because it’s true.
It’s not unusual for some contractors to use the word “partner” lightly, almost frivously, but not the Patzkes. To them, true partnership means more than simply working for a client; it’s a mutually beneficial relationship based in trust. The “TrueWorks Way” goes above and beyond that of the traditional roofing company, prioritizing constant connectivity, ensuring transparency, and upholding an unwavering commitment to real-time customer engagement — ultimately culminating in both a satisfying and rewarding experience.
All this, however, wouldn’t be remotely possible without an additional form of trust — that which TrueWorks places in the roofing products it promotes and installs. Staking the company’s stellar reputation on an underperforming, unreliable, unnatural-looking roof would put all the client relationships the Patzkes worked so diligently to establish at risk — not to mention its bottom line.
Enter BRAVA.
“Homeowners won’t have to go through the process of an insurance claim ever again.”
— Joel Patzke, Co-owner, Founder & CEO, Trueworks Roofing
Living in the southern half of the United States has many benefits: more affordable living, a rich and welcoming culture, and what may be the most incredible and diverse cuisine in the country. One of the ever-present and most daunting challenges, however, is the climate.
Extreme weather is something the residents of Houston and its surrounding areas are all too familiar with. Every year that passes, property owners face increasing threats of everything from heavy rains and large hail to tornadoes and scorching heat. Naturally, their roofs bear the brunt of it.
Because of this volatile climate, TrueWorks only installs Class 4 rated products. So what led the Patzkes to select Brava Premium Tile Roofing as its product of choice?
Trust.
“It’s virtually indestructible,” raves Patzke. “We have personally driven over BRAVA tile. We’ve even dropped it off a two-story house!”
BRAVA tiles are made from composite, which outperforms asphalt, natural cedar shakes, and real slate, clay, and concrete tile. Every BRAVA tile upholds the highest quality control standards and withstands the harshest weather conditions, offering greater protection. BRAVA’s proprietary process combines synthetic polymers with compression molding, producing a much stronger, longer-lasting roofing product that can weather anything Mother Nature has in store.
Resistance and resilience aren’t the only advantages that make BRAVA’s top-quality roofing alternative the best option for TrueWorks’ clients, however. Traditional roofing materials fade over time; BRAVA’s patented process infuses every tile with superior mineral pigments that deliver natural-looking blends of rich, vibrant color, while its fade-resistant technology ensures complete protection against harsh UV rays.
“BRAVA has the most authentic and beautiful look to each profile,” says Petzke. “The best color selection with mineral pigmentation means no fading. No maintenance.”
“We wanted something that's very beautiful to look at, right, something that's very durable and that really led us to BRAVA.”
— David, Homeowner
TrueWorks sells all three of BRAVA’s tile profiles: Spanish Barrel, Slate, and Cedar Shake. While an admitted fan of all three, Patzke notes that the Spanish Barrel is what recently gave TrueWorks impressive recognition as a HARCA Best of Roofing Award Residential Project Winner. “It looks like real Spanish Clay but it’s not. It’s a lightweight composite that will never chip, crack, or break, and looks stunning!”
The roofer’s exceptional craftsmanship and top-notch standards also earned it the BRAVA Excellence Award for three years running. “We’re ecstatic to win this prestigious award,” shared Patzke, “and we feel so honored to be able to partner with such an amazing company!”
That partnership — the one so vital to a sustained connection between contractor and customer — is also the basis for a successful collaboration between roofer and manufacturer.
“The support that you get from BRAVA as a team,” asserts Patzke, “whether it's their sales staff, their technical staff supporting you on the sales side, or supporting you on the install side, it's a full team of people that's constantly there to help.”
TrueWorks shows no signs of resting on its laurels. Ever following their mission to educate property owners by providing the most accurate, up-to-date roofing information, the Patzkes recently launched the Houston roofer podcast for both residential and commercial clients, featuring guests including industry professionals and experts — and on which they’ve proudly and graciously shared their tremendous success with BRAVA tile.
“The reason we recommend BRAVA is very simple,” concludes Patzke. “It's just a better roofing system.”
“BRAVA is the best in the industry. They have a beautiful profile and are in-line with our values of being eco-friendly and providing products that last!”
— Joel Patzke, Co-owner, Founder & CEO, Trueworks Roofing
About TrueWorks
With over 15 years of unparalleled expertise in the industry, TrueWorks Roofing is Houston’s premier residential and commercial roofing company. Co-owners Joel and Laura Patzke are dedicated to helping property owners navigate the diverse world of roofing and empowering them to make well-informed, confident decisions. The company prides itself on using high-quality products, utilizing the latest technologies, and providing eco-friendly roofing solutions.
· All BRAVA roofing products are Class 4 impact rated
· BRAVA tiles also offer Also offer Class A and Class C fire ratings — and, unlike other roofing products, BRAVA’s Shake and Slate offer a standalone Class A fire rating (no special underlayment required)
· Tested and approved to withstand wind speeds up to 188MPH with nails, up to 211MPH with high wind/screw installation
· UV protection is built into each and every BRAVA tile, so they don’t degrade over time
· Patented, natural mineral-based colorants also prevent degradation and deliver an unparalleled natural beauty and aesthetic
· Miami-Dade County certified, the most stringent certification in the country
· Withstands freeze/thaw cycles as well as extreme heat
· Resistant to mold, mildew, and lichen growth, practically eliminating costly maintenance
· Can be installed in ALL climates, even the winter months — unlike most other roofing products!
Brava Spanish Tile - Tuscan Clay
