How the Educated Customer Selects a New Roof

At times, in the industry, you hear the term ‘educated customer’ kicked around in regards to homeowners who know a thing or two about roofing. Some contractors go as far as avoiding these customers in favor of opportunities where they are the only subject matter experts. You tend to find these customers in hail belts and in areas with stringent natural climates, like the Colorado Rocky Mountains, that require a higher quality of roofing material. These educated homeowners always hold contractors and manufacturers to a higher standard in all facets of a roofing project from performance through aesthetics, and rightfully so.

At Brava we look forward to working these customers because as they dive deeper into the industry it reaffirms why our composite roofing material is a smart investment as opposed to asphalt, metal, cedar and other natural roofing alternatives.

“My reroof job was small by many standards (only 25 square) but it consisted of many complex pitches, slopes and even castle turrets. Plus it is located in an extremely hostile environment. Only Brava was able to meet the requirements of our county plus the aesthetic look we wanted.”

– Bill B.

Bill and Patti B. were on a different level of ‘educated customer’ and should be very proud to earn this moniker. As a career engineer, Bill needed to find a roofing material for his dream cabin up in the forest of Blackhawk Colorado that would catch Patti’s keen eye for style. Blackhawk is exposed to some serious elements, to say the least. The town is perched atop 8,500 ft. of elevation, encounters 110+ MPH winds and is located in the San Juan National Forest which constantly holds the risk of forest fires. Accordingly, the Bill and Patti set out to find a Class A fire rated roofing material that could withstand high elevation UV and be installed to mitigate high winds. As an armature pyro…technician, Bill even took his personal blow torch to several roofing options to see which would perform the best!

” After spending more than a year researching and testing various products under different conditions and perhaps most importantly getting to know the people at the synthetic shake shingle manufacturers, I chose Brava. They produce an exceptional product and stand behind it.”

We are proud to report that Bill and Patti landed on Brava Shakes (class A) as the best option for their project! This rustic hideaway was their lifelong dream for retirement. Nothing is more satisfying as a roofing manufacturer then to work with Educated Customers, like Bill and Patti, and build perfect roofing solutions to cover uniquely beautiful homes.

Better Than Wood: Composite Cedar Shake Roof

Project Showcase: Princeton, Illinois 2016

When it came time to replace their cedar shake roof, the owners of this gorgeous property on an elevated lot in Princeton, IL decided not to go back with real cedar. Instead they opted for Brava Roof Tile’s synthetic Cedar Shake in the “Aged” color because of its durability and authentic appearance.

Brava’s composite “Aged” Cedar Shake is a variegated color with a mix of gray and brown designed to look like a real cedar shake roof that has started to age.  In addition to Brava’s authentic appearance, the fact that Brava’s products are durable and maintenance free was also a big selling point.  Having had a real cedar shake roof for a number of years, the homeowners had seen their once beautiful new cedar shake roof develop mold and mildew, and were well aware of the annual maintenance required of real cedar. Installing a synthetic Brava Cedar Shake roof eliminated the issues with real cedar.

The final product is a beautiful composite cedar shake roof with the authentic appearance of real cedar and without the hassle of the annual maintenance!

Composite Cedar Shake Roof Photo Gallery

New Cedar Shake Color: Aspen

brava shake shingles aspen colorBrava Roof Tile is pleased to introduce one of its newest Cedar Shake colors – Aspen. The Aspen color is a result of our collaboration with Cedar Roofing Company (Lake Forest, IL) and our joint efforts to develop synthetic cedar shake product that had the authentic look of a 10-15-year-old premium wood shake shingles.

The Need for Aged Cedar Shake Colors

The process started with a discussion of the aging process of real cedar, and the desire of many homeowners to maintain a natural & consistent look throughout the life of their roof. From there we made a number of color samples (and trips to Cedar Roofing Company’s Chicago-land office!) to compare the samples to real cedar roof tile. If you are thinking about replacing your roof, check out these tips for picking the perfect roof tile color for you home.

The Results

The hard work paid off as we are proud to now offer our composite cedar shake roof product in the color “Aspen.”

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